Eurocopter meets 2009 Turnover and Delivery Objectives - Civil Orders decrease while military Orders increase |
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Eurocopter, the world’s leading helicopter manufacturer, met its business and delivery objectives for 2009 and stabilised its turnover at the level of its record year, 2008. The world economic crisis caused a sharp order decline in the civil market for light helicopters. However, governmental orders have over-compensated in value the drop in commercial unit sales, leading to the second-best result of order intakes in Eurocopter’s history. In line with Eurocopter’s roadmap, the Support and Services business was also strengthened with the signature of a number of significant contracts.
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Deliveries remained stable with 558 new civil and military helicopters delivered in 2009 and almost matching the peak level of 2008. This figure reinforces Eurocopter’s position as a major branded business division within EADS, accounting for a consolidated turnover of 4.6 billion Euros.
Order bookings suffered a decline in terms of units sold, but not in value. A net total of 344 new aircraft, including 81 Super Puma/Cougar/EC225/EC725 family helicopters, were sold, amounting to 5.8 billion Euros. With around 460 gross orders, Eurocopter secured its No. 1 market position in the civil and parapublic market. The company’s total order backlog at the end of 2009 amounted to a robust 1,300 helicopters or the equivalent of 15.1 billion Euros, an increase of more than 1 billion Euros compared to the end of 2008.
While governmental markets remain stable despite of budget constraints, a full recovery of the commercial markets in 2010 is not evident. The lower order intake for light helicopters in 2009 will lead to lower production rates in 2010, while military helicopter rates will increase, a situation Eurocopter should be able to manage with its built-in flexibility.
55 percent of the company’s turnover achieved in 2009 was related to serial helicopters (equalling 2.5 billion Euros), 35 percent (1.6 billion Euros) derived out of support and services, whereas 10 percent (0.5 billion Euros) were realized from development and other activities.
While 52 percent of the turnover derived from civil and parapublic sales, 48 percent was related to Eurocopter’s military products. The company thereby retained its healthy balance between the civil and military markets. The export share is 65 percent, with 35 percent achieved in the company’s domestic markets (i.e., France, Germany, Spain), proving Eurocopter’s successful strategy of expanding its activities to emerging markets.
The breakdown of order bookings is as follows: serial helicopters 65 percent (3.8 billion Euros), support and services 31 percent (1.8 billion Euros) and development and other activities 4 percent (0.2 billion Euros). Eurocopter’s bookings for support and services have grown consistently by an average of 10 to 15 percent over the past three years.
Regarding the 2009 bookings, military and civil products count for 70 and 30 percent respectively. The total export rate amounts to 66 percent.
2009 orders were placed for 344 production helicopters as follows:
Facing an unpredictable market situation, Eurocopter has launched an internal programme designated SHAPE with the following aims:
Established in 1992, the Franco-German-Spanish Eurocopter Group is a Division of EADS, a world leader in aerospace, defence and related services. The Eurocopter Group employs approx. 15,600 people. In 2009, Eurocopter confirmed its position as the world’s No. 1 helicopter manufacturer in the civil and parapublic market, with a turnover of 4.6 billion Euros, orders for 344 new helicopters, and a 52 percent market share in the civil and parapublic sectors. Overall, the Group’s products account for 30 percent of the total world helicopter fleet. Its strong worldwide presence is ensured by its 18 subsidiaries on five continents, along with a dense network of distributors, certified agents and maintenance centres. More than 10,500 Eurocopter helicopters are currently in service with over 2,800 customers in more than 140 countries. Eurocopter offers the largest civil and military helicopter range in the world.
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