CNBC CELEBRATES 100 YEARS OF AVIATION WITH TELEVISION SPECIAL
Exclusive production, sponsored by EADS, Airs Sunday, December 14 at 9PM ET
WASHINGTON D.C., 04 December 2003
CNBC International is pleased to announce the forthcoming premier of ‘The Power of Flight’, an hour-long television special celebrating the centennial of flight through 100 years of global winged adventure.
The program, which is scheduled to air on CNBC US and CNBC World on Sunday, December 14 at 9PM ET (re-airing at 12:00 am ET), profiles the leading figures who have transformed our world through the advancement of aviation.
‘The Power of Flight’ features interviews with well-known pioneers, aviators and historians, discussions on the current status and future of aviation, and chronicles the impact of flight on world affairs and the advancement and future achievements of the aviation industry. It reveals photos and video from private archives featuring Bleriot, Dornier, Junkers, Messerschmitt, and Heinkel, footage made exclusively available for this production.
‘The Power of Flight’ is divided into four chapters: the past, the present, the impact, and the future impact of technology, discussed by a panel of influential guests, including Bill Gunston, author and historian; Valery Bezverkhny, Chairman of the Board of Russia’s largest airplane manufacturer, Irkut; and David Neeleman, CEO, JetBlue. The program is anchored by John Defterios, a leading business journalist in Europe and the US.
‘The Power of Flight’ was conceived and developed by CNBC International and is being sponsored by EADS, a world leader in aerospace. Prior to the December 14 broadcast, the program will be promoted on air via 30 second promotional trailers. In addition, it will be supported by a vignette campaign on CNBC featuring interviews with EADS executives discussing the relevance of the centennial of flight on aerospace today.
Mick Buckley, Executive Vice President and Commercial Director, on behalf of CNBC International, said: “We are extremely proud of this production as it brings to light the international contributions, competition and collaboration that led so famously to the First Flight at Kitty Hawk and beyond – into aviation’s impact on our global economy today.”
Mr. Ralph Crosby, Chairman and CEO of EADS North America, noted: “As we celebrate the centennial of manned flight, EADS is proud to sponsor a program that captures the great international tradition of aerospace. Like our predecessors who conceived and flew the earliest gliders, to the crews constructing the A380 today, we feel the passion that has driven aviation to the central role it plays in our society.”
About CNBC and CNBC World
CNBC is the recognized global leader in business news, providing real-time financial market coverage and business information to 175 million homes worldwide, including more than 86 million households in the United States and Canada. CNBC Europe and CNBC Asia Pacific are services of NBC and Dow Jones & Company. Members of the media can receive more information about CNBC and its programming on the NBC Media Village Web site at www.nbcmv.com/cnbc.
CNBC World, a service of CNBC and Dow Jones, is a digital network offering global financial markets in real time, live, worldwide. CNBC World combines the resources CNBC business news from the US, Asia and Europe into a 24 hour a day, global business news network.
About EADS:
EADS is the second largest aerospace and Defence Company in the world with revenues of € 29.9 billion in the year 2002 and an international workforce of more than 100,000. The company is a systems integrator and as such is one of the few companies worldwide capable of combining various products and technologies to form complete systems and offer associated services. The EADS Group includes the aircraft manufacturer Airbus, the world's largest helicopter supplier Eurocopter and the joint venture MBDA, the second largest missile producer in the global market. EADS is the major partner in the Eurofighter consortium, is the prime contractor for the Ariane launcher, develops the A400M military transport aircraft and is the largest industrial partner for the European satellite navigation system Galileo. EADS North America is the holding company for the North American activities of EADS. As a leader in all sectors of the defense and aerospace markets, EADS contributes more than $6 billion to the US economy annually through its nationwide network of suppliers and services. To learn more, please visit the EADS North America website at www.eadsnorthamerica.com
Contact:
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DIANE MURPHY VP, COMMUNICATIONS AND PR EADS North America Washington, D.C. |
Tel: 202 292 5183 diane.murphy@eadsnorthamerica.com |
