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EADS中国Tom Enders’ keynote speech marks the first time that an executive from outside the IT industry has been invited for the opening ceremony of CeBIT, the world's largest trade fair for digital IT and telecommunications solutions in Hanover, Germany.
Minding the innovation gap between IT and aerospace
In line with the 2013 fair's tagline of ‘Shareconomy’, the EADS CEO will highlight some of the problems and opportunities created by the growing gap in the pace of innovation between the IT and aerospace sectors. Acknowledging that IT touches every single aspect of aerospace design, production, operations and customer expectation, Tom Enders will call for more cross-industry cooperation to tackle the challenges ahead. After his speech, Mr Enders will then join German Chancellor, Angela Merkel, and Polish Prime Minister, Donald Tusk, to formally launch CeBIT.
About CeBIT
CeBIT (acronym for Centrum für Büroautomation, Informationstechnologie und Telekommunikation; Center for Office Automation, Information Technology and Telecommunication) is the world's largest trade fair showcasing digital IT and telecommunications solutions for home and work environments. Created in 1986 and held at Hanover International Fair, the 2012 edition attracted around 312,000 visitors, more than 4,000 exhibitors and over 5,000 journalists and bloggers.
