ATR '-600 series' Armonia cabin obtains “Good Design Award”
New ATR -600 series aircraft cabin, by Italian designer Giugiaro, gets the award as recognition of its design, ergonomics, innovation and comfort
Toulouse, 28 February 2012
ATR's newest '-600 series' cabin Armonia, developed by Italian renowned design house Giugiaro has been awarded at the Transportation category of “Good Design Award”, the most prestigious recognition in the US on the domain of Product Design and Graphics, organized by the Chicago Athenaeum.
The jury of the awards, mainly composed by designers and architects, underlined the ability of Giugiaro to enter the commercial aviation field with the development of a totally redesigned cabin space taking into account the specific technical constraints of the aircraft.
Commenting on the award, Fabrizio Giugiaro, Co-Chairman and Styling Director of Giugiaro, declared: “We are honored by such a prestigious international recognition. We have been proud of bringing our almost 40-years experience as designers into such an outstanding and successful partnership with ATR. We are happy to contribute to make the new ATR -600 series aircraft the new reference among regional aircraft”.
Filippo Bagnato, Chief Executive Officer of ATR, declared: “We are delighted with this important recognition granted to the Armonia cabin for such an impressive development. The patented design of the Armonia cabin provides many advantages, starting by a most updated and state-of-the art look and including increased durability and recyclability of the materials. The design of the cabin, thanks to its lighter materials, will also contribute to further optimize the fuel burnt and the CO2 emissions of the new ATR -600s. And, as most important thing, it will bring passengers into a new dimension of comfort”.
The Good Design Award was founded in Chicago in 1950 by four architects. It is the world's oldest and most prestigious global annual award for new product design and graphics. In 2011, hundreds of corporations and design offices from over 50 nations submitted their concepts for the Good Design Awards. They were not only viewed by The Chicago Athenaeum but also by The European Centre for Architecture Art Design and Urban Studies. Awarded designs play a key role to encourage industrial development at a wide range of domains including, among others, service and business, urban environment and lifestyle.
About Giugiaro Design - Industrial & Transportation Design Division
Giugiaro Design, business unit created within Italdesign Giugiaro, was established in 1981 by Giorgetto Giugiaro, present Chairman, and since then has steadily grown over the years, leading a highly qualified team of business and design professionals in line with international market's trends and expectations. For the variety and quality of its services, its know-how and 30-year activity on the international markets, Giugiaro Design ranks among the leading companies in the industrial & transportation design field worldwide. The projects developed by Giugiaro Design are the expression of a functional design with a keen eye steered towards styling, premier materials and technologies. Over the years Giugiaro Design has actively pursued and obtained major business partnerships so to illustrate how design heritage and expertise, when coupled with user-focused approach, can lead to state-of-the-art solutions, blending arts and technology into one philosophy.
Founded in 1981, ATR has become the world leader on the market for regional aircraft with 90 seats or less. Since its creation, ATR has sold approximately 1,200 aircraft to over 186 operators based in 90 countries. ATR planes have totaled over 21 million flight hours. ATR is an equal partnership between two major European aeronautics players, Alenia Aermacchi (a Finmeccanica company) and EADS. Its head office is in Toulouse. ATR is ISO 14001 certified. This is the international reference standard in the field for environmental friendliness.