Top Priorities

For 2013, EADS has set itself the following priorities in order to develop and deliver in line with its long-term objectives.

EADS Group Priorities 2013

1 Keep customer focus and enhance market position 

  • Develop and deliver on all commitments for full customer satisfaction
  • Ensure speedy recovery of programmes with development or in-service problems
  • Optimise and enhance the flexibility of our industrial set-up and supply chain
  • Capture profitable growth opportunities and optimise market position of our businesses

2 Build EADS 2.0

  • Complete organisational changes initiated in HQ and Divisions
  • Implement new governance and share buy-back
  • Finalise strategy review with approval of EADS Board of Directors by mid-2013, followed by communication to all stakeholders

3 Enhance financial performance

  • Achieve financial targets (including EBIT and Free cash flow)
  • Progress towards 10% EBIT in 2015, while reducing business risk
  • Manage budgets; boost efficiency and productivity. Introduce ROCE (Return on Capital Employed) as a key measure of performance

4 Nurture employee engagement

  • Boost engagement and upskill leaders
  • Grow diversity, recruit according to business needs, develop and retain talent, and support mobility across the Group

5 Further strengthen Ethics and Compliance

  • Strengthen Group-wide Ethics and Compliance organisation, processes and tools (e.g. training) to drive irreproachable conduct and safeguard our reputation


6 Drive Quality and Lean improvement

  • Pursue Quality and Lean improvement initiatives and facilitate adoption of the associated mindset and behaviours throughout the Group
  • Continue to improve programme and risk management
     

7 Ensure highest standards in health, safety and security

  • Maintain the highest safety standards in all aspects of operations and nurture the health and wellbeing of our employees
  • Protect data, processes and intellectual property, shielding customers, employees and shareholders from any security threats
  • Leverage our experience in cyber security to create new business opportunities
     

8 Foster innovation and entrepreneurial spirit

  • Foster innovation beyond the product in processes, ways of working and business models
  • Launch demonstrators for breakthrough innovations within each Division and at corporate level in the fields of environment, services, security, and mobility