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What is UP – To Planet EADS magazine?
UP is a magazine published by the EADS Group. Printed twice a year (summer and winter issues), it has an enhanced online version with videos and interactive graphics, which is also available as an iPad application. The magazine offers a ‘window’ on EADS’ ground-breaking products and research programmes alongside a comprehensive 360˚ view of the aerospace industry and its impact on global progress.
This publication focuses on the permanent search for innovation that is characteristic of activities at EADS, which devotes its technological and human assets to building a more eco-efficient and socially responsible aerospace community. UP informs about technologies, science and industrial endeavours that tackle society’s major challenges, such as environmentally-friendly transportation solutions, cutting-edge Earth observation satellites, large-scale protection systems, advanced robotics and the emergence of virtual reality.
UP also takes a broader look at the people, ideas and partnerships driving change and striving constantly to push back the boundaries of what is possible - extraordinary individuals whose stories and opinions go beyond the views of the company.
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What is in the latest issue of UP?
This fourth issue focuses on the company’s industrial strategy in the emerging countries of Brazil, Russia, India and China based on joint ventures and mutual cooperation. In addition, UP investigates EADS’ increasingly integrated capabilities in the crisis and emergency response field. Looking to the future, the publication analyses the new high-speed transport concept ZEHST and examines the ramp-up of biofuel production throughout Europe.
