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A SUCCESSFUL INDIAN OUTREACH FOR EADS TECHNOLOGY LICENSING

16 May 2011

India represents a dynamic market for the licensing of EADS technologies, with many of the country’s larger companies interested in access to patented manufacturing processes, materials capabilities and other expertise for the development of their current activities and expansion into new business areas.

Based on the EADS Technology Licensing initiative’s first-ever India outreach this month – which was conducted during a three-day visit to Bangalore – discussions now are underway with a range of potential licensees, according to Wulf Hoeflich, who leads the EADS Technology Licensing initiative.

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EADS Technology Licensing initiative's team for the Indian outreach included Dr. Peter Westphal, EADS senior for technology licensing and intellectual property (at right), and Airbus Technology Licensing Manager Sathiya Velan Subramaniyam (centre).

“We were very impressed with the openness of Indian companies that are ready to tap into EADS’ technology portfolio,” Hoeflich explained. “Some of them are looking for licensing opportunities that will take them one step higher in the global supply chain; others want to further supplement their existing product and production capabilities; while certain companies are looking for technologies as they seek entry points in new business areas.”

He added that the potential licensees came extremely prepared to meet with EADS, with many bringing their experts and top-level managers.

In some cases, Indian companies expressed interest in having EADS’ support in identifying new market prospects that could be opened through licensing – as well as defining areas of application for such acquired technologies. This interest is fully aligned with the feasibility study and engineering services now being offered to licensees through the EADS Technology Licensing initiative.

“All of the Indian companies that met with us in Bangalore are among the country’s larger conglomerates, which have the financial resources to invest in their future,” Hoeflich concluded. “The pace at which they are interested in pursuing opportunities was demonstrated by the signing of several non-disclosure agreements, which opens the way for more in-depth discussions and negotiations.”

The EADS Technology Licensing initiative’s operation as the company’s single point of licensing access was underscored by the coordinated approach taken in organising this month’s Indian outreach. Among those supporting the effort were Dr. Dwarakanath Srinivasan, VP Industrial Development, Asia-Pacific & Middle-East; Ankit Harbhajanka Airbus India Industrial Development; Harvansh Batra, Director, EADS Global Sourcing – India; Eugene Welte, CEO, Airbus Engineering Centre – India; and Guillaume Alleon, Head of EADS Innovation Works – India.

 
• Learn more about the EADS Technology Licensing initiatives’ achievements and activities with the archived news stories.