25 February 2013
A productive series of visits to the Canadian industrial, academic and research facilities today marked the EADS Technology Licensing initiative’s formal kickoff for its international marketing outreach to the automotive and surface transportation sectors.
At the start of a week-long tour, EADS representatives participated in briefings with Magna International Inc., a highly diversified automotive supplier; McMaster University and its manufacturing institute; as well as the CanmetMATERIALS national laboratory within the government’s Natural Resources Canada (NRC) ministry.
“It is highly appropriate that EADS’ licensing outreach comes to Canada for the debut of its automotive and surface transportation outreach, as this country is a true leader and innovator in these sectors,” said Lawrence Stein, the Senior Manager of Technical Marketing for EADS’ Corporate Technical Office (CTO), which oversees the company’s technology licensing initiative.
Boris Schulkin, Vice President for Research and Development at Magna’s Stronach Centre for Innovation (at left), provides a facility tour during today’s visit to the company’s Aurora, Ontario headquarters.
Today’s activity began at Magna International’s Aurora, Ontario headquarters, where this company outlined its technology vision in the high-volume, cost-driven environment for manufacturers of cars and light trucks. After an overview from the EADS Technology Licensing initiative and discussions of potential cooperation strategies, a tour of Magna’s Stronach Centre for Innovation concluded this visit.
The next stop was at McMaster University in Hamilton, Ontario, where automotive research is ranked as a top priority among the strategic initiatives for its 29,400 undergraduate and graduate students. Following an exchange of information among EADS and university representatives, a visit was provided to the McMaster University Manufacturing Research Institute.
Concluding the day’s busy schedule was a first-hand look at the facility of CanmetMATERIALS, which has the government mandate to improve the competitive and environment performance of Canadian industries – with its transportation sector focus on light/heavy-duty vehicles, rail, aviation and aerospace. Located near to McMaster University’s campus in Hamilton, CanmetMATERIALS has undergone significant renewal and investment following its 2010 relocation from its former operation in Ottawa.
The EADS Technology Licensing Initiative’s trip this week was arranged with support of the Canadian embassy and consulate in Germany and the Automotive Parts Manufacturers’ Association (APMA) of Canada. In addition to the EADS attendees, also taking part in these visits are representatives from the German Fraunhofer Institute for Industrial Engineering IAO.
• Learn more about the EADS Technology Licensing initiatives’ achievements and activities with the archived news stories.